Welcome Another Smart Phone Giant From China – Vivo

Vivo, a brand of BBK Communication Technology that makes smart devices like 4G Xshot handsets, is now set to enter the Asia’s fastest-growing smartphone market India with the first launch planned in near future.

What makes it popular?  Last quarter in china, it sold more smartphones than Apple did. I think you understand why we called it Giant. From about a two per cent share in the Chinese market, Vivo has jumped up to capture six per cent (Canalys report) by the end of September 2014 to emerge the sixth largest smartphone company in China to replace Apple. Last year its number was 11th.

Vivo Mobile India, director, Jacky Liao, said”The company also launch its smartphones in India with price range between 7k to 40k in the near future. The firm will establish its manufacturing unit in India over the next three years”. In India, it has inked pact with 20 distributors in 20 states, and the number will go up to 25 over the next year.

The company has also entered into a partnership with Viacom18 Integrated Network Solutions, which will provide marketing and communications support for building brand Vivo in India. The partnership with Viacom18 is not just for India, and it also supports Vivo in other markets.

“The collaboration opens new avenues for media conglomerates to go beyond the perception of being a mere vehicle for advertisement. With a network like ours – with multi-screen, multi-platform, multi-regional presence - that caters to Vivo’s core TG of 18 to 34, we make for an ideal partner to provide complete brand solutions,” said Sudhanshu Vats, group chief executive officer, Viacom18 Media.


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